This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool blondes and grey hair;the regular use of this shampoo provides durable anti-brassiness protection;keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution;restoring shine and softness. Enriched with a combination of Hyaluronic Acid and Edelweiss flower;the formula instanly boosts blonde luminosity while deeply nourishing the fiber.